Urban Revitalization Coalition giving away $25,000 at Saturday's Christmas Extravaganza


Cleveland's Galleria and Tower will host a Christmas Extravaganza on Saturday, organized by the non-profit Urban Revitalization Coalition.

The event gives all guests the chance to win cash giveaways totaling $25,000 once they arrive and register their names in the drawing. Guests could leave the building with cash ranging from $300 to $1,000, as long as they are in their seats prior to the giveaways.

Since its formation in 2017, the Urban Revitalization Coalition has donated cash prizes to events it has established in 20 cities, including in Alabama, Florida, Georgia, North Carolina, Texas and Virginia. Kareem Lanier, the coalition’s co-founder and executive vice president of its board, said the group is looking to financially support urban communities in any way possible.

"We know $25,000 won’t cure all the problems but will help some people,” Lanier told the Ohio Business Daily. “... We wanted to give back during a time when people could use it the most.”


The extravaganza is a part of the coalition’s larger Revitalize America Summit dedicated to honoring the nation's community leaders who have created large positive impacts in urban areas. Some of these leaders include Ja’Ron Smith, Cleveland-born deputy assistant to President Donald Trump and director of urban affairs; Pam Ashby, Cleveland’s U.S. Housing and Urban Development regional field director; and former television personality Geraldo Rivera.

“The mission of our organization is to truly revitalize urban communities,” Lanier said. “We found there’s a huge disconnect between distressed communities and mainstream America. Revitalization to us is more than just revitalizing structures. Revitalization starts with people who can sustain structures.”

The extravaganza will occur at the Galleria and Tower, 1301 E. Ninth St., from 3 to 5 p.m. Saturday, December 14. Doors will open at 2 p.m.

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