COLUMBUS CHAMBER OF COMMERCE: Lance Tyson Announces Release of His New Book Selling is an Away Game


Columbus Chamber of Commerce issued the following announcement on July 23.

Lance Tyson, President and CEO of Tyson Group, announced today his newly released book, Selling is an Away Game: Close Business and Compete in a Complex World, which focuses on gaining insight into the buyer’s mindset to improve sales.

Tyson, who has trained sales teams in the sports and entertainment industries for over 15 years, says that in the sales game there’s never a home-field advantage; it’s always an away game, taking place in the buyer’s mind. Home-field advantage or not, Tyson explains how to use a tried, tested and proven process that will give the motivated sales person the tools to rise above the competition.

Tyson facilitates, trains, and conducts more than 100 workshops annually in areas such as sales, leadership, sales management, customer service, and team building. As the man behind the company, he leads Tyson Group to take a diagnostic approach to understanding your sales team and the gap his company can help you fill. Working with some of the biggest names in sports and entertainment, including the New York Yankees, the Dallas Cowboys, and Legends, Tyson Group exudes their mission with their customers: to coach, train, and consult with sales leaders and their teams to compete in a complex world.

You can find out more about his book below.

Selling is an Away Game: Close Business and Compete in a Complex World

By Lance Tyson

Published by Advantage on July 13, 2018

Lance Tyson says that having a predictable sales process to yield a predictable result is a big part of being successful in sales. The best salesperson doesn’t always win; the best salesperson with the best process does.

In this book readers will learn:

You don’t have to build a better mousetrap; you have to do a better job of selling your mousetrap.

Attitude drives success—you have to have the grit and persistence to be successful.

Successful people form the habits of doing things that unsuccessful people don’t like to do.

You have seven seconds to open somebody’s eyes and get their attention.

Everyone wants to feel that they got a good deal.

Original source can be found here.

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